With the gradual recovery of the external demand market, the textile and garment export business has turned for the better, but the overseas epidemic has not been completely controlled, and the international textile trade situation is still uncertain. In order to reduce the impact of the epidemic on enterprises involved in the global textile industry supply chain and help enterprises expand into the international market, following the first cooperation with Vietnam in 2020, "Silk Road Keqiao · Live the World" Keqiao cloth cloud Trade Fair will "go out" again from May 31 to June 2, and start the "cloud lead" tour in France. This event is hosted by the People's Government of Keqiao District of Shaoxing city, organized by China Textile Information Center, Business Bureau of Keqiao District of Shaoxing City, and service Center of International Competition of Keqiao District of Shaoxing City, with special support from French Union of Originality, International Fashion Color Association, French Color Association, Atelier, Paris Designer Incubator and Joseph, Paris fashion Exhibition Hall.
The cloud live trade show will introduce cloud exhibition and marketing of textile trade market new model, by using big data and Internet technology, online display and trading platform, help enterprise docking French brand buyers KeQiao fabrics, to further strengthen international cooperation, seek sustainable economic growth, achieve market advantage in the outbreak era.
In this activity, 40 keqiao excellent textile enterprises that meet the needs of French buyers will be selected and displayed through keqiao online business "cloud" platform and offline (France) physical exhibition hall. Each Keqiao fabric company will select 3-4 series of fabrics to introduce their material, performance, advantages and other product features in the live broadcast room. France will organize hundreds of brand buyers to participate in this event, and both sides will establish a pragmatic cooperation platform through online real-time negotiation and docking.
KeQiao as the world's largest textile market, based on the world textile industry development, relying on the abundant industrial foundation and unique competitive advantage, take the lead in open channel integration and model innovation, further pushing forward the construction of the digital market "with cloth as the media continue to explore and optimize the new path of international cooperation, practice in the new era of international textile vision.
France is one of the world's important textile and clothing consumer markets. In recent years, France has actively deployed the e-commerce field, and the e-commerce market has become increasingly mature. Data from France's National Institute for Statistics and Economic Research show that e-commerce currently accounts for 9.9 percent of France's total retail trade, among which apparel categories have maintained a large market share. Textiles and raw materials, as the second major commodity category imported by France from China, still have great market space to expand in the future.
In the face of the complex and changeable international environment, Keqiao actively links high-end high-quality brands in the global supply chain through cloud trade fair activities, grasping the opportunities of Sino-French textile and garment trade cooperation, and taking a solid step on the road of building an international trade model and expanding the international influence of Keqiao textile and garment industry.
